Utilizing CRM Software for Sales and Customer Service
To survive in a competitive business environment, midsized companies need to adopt effective and efficient strategies for marketing, selling and serving their clients. Customer Relationship Management (CRM) refers to the software and business practices that improve performance, enhance collaboration and provide better visibility in customer relationships. The overall benefits of CRM software include extending the company's value across the firm through data integration, increasing customer retention and loyalty and responding effectively to competition in the marketplace.
eni is proud to announce that we are upgrading and integrating all Sales and Customer Relationship Management (CRM) Software into the Salesforce.com suite of products. Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Their cloud platform and apps—including flagship CRM solution—help eni employees collaborate easily and connect with customers like never before. This new solution provides all the CRM capabilities you’d expect from the industry leader, along with everything eni needs to increase sales revenue, boost productivity, and continue to gain market share.