Dynamic Work/Life Solutions Blog

Engaging Millennials

Posted by Blog Tipster on Thu, Aug 11, 2016 @ 11:54 AM

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The Millennials are coming, the Millennials are coming … the Millennials are here!  Armed with shiny smart phones, mobile devices, and cloud based technology, this knowledgeable group of technological revolutionaries are ready to collaborate and contribute to your workforce.   More than 1 out of every 3 workers today belong to the Millennial generation and, by 2025, Millennials are expected to comprise nearly 75% of the global workforce (The Brookings Institution, 2014).  The Millennials are here to stay and they are raising the technological bar for companies across the globe.  While their presence in the workforce is well known, their longevity with any one employer is not.  In fact, a 2016 study showed that “66% of Millennials express a desire to leave their organizations by 2020” (Deloitte, 2016).  With the cost of recruiting and training new employees ever soaring, retaining Millennials is of paramount importance to most employers. 

Perhaps the first step to retaining Millennials is to communicate with them using the technological platform that they desire, which is through mobile devices.  With nearly two-thirds of Americans owning a smart phone, mobile devices have become a “key entry point to the online world” not only for Millennials but for other generations in the workforce as well (Pew Research Center, 2015).   For Millennials, in particular, mobile devices have become an extension of who they are.  Recent research showed usage increasing for mobile devices with nearly 78% of consumer interactions occurring on them (Fluent, 2016).  

The question becomes what does this mean for the HR industry.  Well, in order to attract and retain Millennial employees, you must provide them with customized benefits, via a mobile app, that meets their individual needs and life events!  Research supports that our modern workforce, including Millennials, feels that “benefits that can be customized to meet their needs, would increase their loyalty to their employers” (MetLife, 2016).   Marry mobile technology to a tailored benefits package - and a highly engaging benefits mobile app is born!    

How pressing is the need for a benefits mobile app to engage your Millennial workforce?  A recent study found that a “desire for mobile communication among employees” for benefit information is on the rise (MetLife 2015). Employees are increasingly eager to use a mobile app to manage benefits, access benefit enrollment information, and for learning and benefit education. (MetLife 2015).  Nearly 53% of these employees in this same study reported a need, however, for “more help understanding how their benefits work or how benefits meet their needs”.  Millennials, in particular, evidenced “greater gaps in understanding” their benefits due, perhaps, to “a lack of awareness and exposure over the course of their relatively new career spans” (Metlife 2016).  

It’s time to bridge the generational gap in benefit understanding and communicate benefit information using the technological tools preferred by Millennials with a benefits mobile app!  The result will be an engaged, productive, and loyal workforce.

Contact eni for a complimentary demo of the revolutionary new mobile app that places all your employees’ benefits in the palm of their hand!

Tags: employee engagement, Mobile Applications, Millennials, benefit engagement, benefit mobile apps, Millennials in the Workforce, engaging Millennials,

How to Successfully Recruit Millennials

Posted by Melissa Mayfield on Wed, Feb 25, 2015 @ 03:15 PM

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Millennials, the children of Baby Boomers, also known as Generation Y, are entering the workforce in record numbers.  These Millennials are defined as the generation of people born anywhere from 1980 to 1999.  They grew up with cell phones, personal computer’s, and have access to technology that just wasn’t accessible decades ago.  Millennials are confident, goal-oriented, optimistic, assertive and very ambitious.  They have become a generation focused on achievement.  While these traits can make a positive impact on your organization, retaining and motivating millennials can be a difficult task.  Their work ethic and attitude toward their career is very different than the generation before them.

So what does it take to bring this generation of highly talented young professionals into your organization?

You have to use the channels that they use most….SOCIAL MEDIA!  This generation grew up experiencing life online.  You need to create and maintain a company profile through online communities like Facebook, LinkedIn and Twitter.  This gives millennials an opportunity to get to know your organization and will make them aware of who you are.  Be sure your corporate website is up to date and if your company has a blog make sure that has been updated too.  Millennials have grown up around clever marketing campaigns so in order to engage them successfully on social media you will need to be interesting, show your personality and create some fun as well.  Post pictures, current news feeds, and industry insights that show off your company culture.  They will check your social networks so be sure they like what they see.

Companies need to sell millennials on why they should join, be clear about how their career will progress and explain how they can make an impact within the company and achieve their overall goals.  All this needs to be done in a fast-paced style as millennials expect quick responses to their communications. 

Listen to what they want.  This generation values work-life balance as opposed to money.  They want flexible work schedules with non-traditional hours, the ability to telecommute from home, and other flexible perks and this is exactly what smart companies are offering.

Millenials are eager to learn and therefore value mentoring and training programs.  They want to know that you will provide them with that.  If you don’t have a program in place, create one and emphasize it during the interview process.  They also want to have plenty of face time with managers and want to hear from their managers at least once a day.  Therefore, it is important to emphasize that your organization promotes this management style as well.

This generation is accustomed to a fast pace and wants to know that your company offers room to grow.  They also want to work at a company that makes a difference socially and is involved in charitable causes.  To draw in this talent, show off how your company demonstrates these values and how this makes you stand out from other businesses.

Lastly, follow-up is essential to successful recruitment.  This generation is used to prompt communication so they won’t wait around for an employer who takes too long to make a hiring decision.  If you decide not to proceed with a candidate, let them know right away.  A bad interview experience posted to social media can spread quickly and shine a bad light on your company.

There are many stereotypes about millennials, but all they really want is to work for a company that provides challenging and interesting work where they can grow and make a difference.  Once an employer better understands what motivates millennials they will be able to successfully recruit and retain this up and coming workforce.

eni’s Talent Management services are available to assist with recruitment and retention. Contact us today to learn more!

 

This article is designed to provide general information and is not a substitute for legal advice 

Tags: Recruitment, Retention, Talent Management, Human Resource Management, Human Resources, Millennials